THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: HOW RURAL OUTSOURCING IS GAINING GROUND

When people think of outsourcing in the Philippines, what usually comes to mind are high-rise buildings in Metro Manila. But the reality is shifting. More and more businesses now run operations in the Philippines by building operations in next-wave cities and rural areas—a trend known as rural outsourcing.This movement is not just about location;

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